Ed Ruscha and the Great American West

May 17, 2016

de Young \ July 16–October 9, 2016

SAN FRANCISCO—The Fine Arts Museums of San Francisco are pleased to present Ed Ruscha and the Great American West, an exhibition that explores Ed Ruscha’s engagement with the American West and its starring role in our national mythology. This world-premiere exhibition has been organized by the Fine Arts Museums and includes 99 works by one of the world’s most influential and critically acclaimed artists.

The Fine Arts Museums have a long relationship with Ruscha, having acquired the artist’s complete graphic archive in 2000, including all published editions of his prints and a pledge to receive those made in the future. The Museums also commissioned an expanded triptych of the painting A Particular Kind of Heaven for the opening of the de Young’s new building in 2005. This exhibition draws heavily from the institution’s permanent collections, while reinforcing a commitment to bringing major exhibitions of postwar American art to audiences in the Bay Area.

“Ruscha is adept at using all media, including prints, drawings, photographs, paintings and artist books, to explore different subjects or themes over time,” says Karin Breuer, curator in charge of the Achenbach Foundation for Graphic Arts at the Fine Arts Museums of San Francisco and organizing curator of the exhibition. “These can reflect physical changes or his own thinking about them.”

In 1956, at the age of 18, Ruscha left his home in Oklahoma and drove a 1950 Ford sedan to Los Angeles, where he hoped to attend art school. His trip roughly followed the fabled Route 66 through the Southwest, which featured many of the sights—auto repair shops, billboards, and long stretches of roadway punctuated by oil wells and telephone poles—that would provide him with artistic subjects for decades to come.

Nine sections will reveal Ruscha’s fascination with the evolving landscape and iconic character of the “Great American West” in symbolic, evocative, and ironic renditions. These include works that depict the region as it is experienced through the windshield of a car—a vast, wide-open prospect—and others that display Ruscha’s interest in built environments such as tacky buildings like those along the Sunset Strip, or the endless asphalt of urban sprawls.

The gasoline station has long been an important element of Ruscha’s work, and a photograph taken in 1962, Standard Station, Amarillo, Texas, became the basis for several of his best-known paintings and prints. The exhibition also will include works that comment on Los Angeles and its cultural touchstones, including his famous “Technicolor” renditions of the Hollywood sign, and other subjects that symbolize the romantic aura of the film industry as well as its excesses, obsessions and anxieties.

Ruscha is famous for making a word or phrase the sole subject of an artwork, often depicting the same word in a variety of forms such as poured liquids, cut ribbons, spray paint, or a favorite typeface that the artist calls “Boy Scout utility modern.” The exhibition concludes with works that include the words “The End,” possibly alluding to the end of cinematic illusion, the end of a romantic vision of the West, or the literal end of a continent—the edge of the Pacific Ocean, where Route 66 ends.

Ruscha continues to work steadily at the age of 78, and this exhibition will include prints made as recently as 2014. He maintains a studio in the California desert, and makes regular road trips though the spare, evocative, occasionally absurd landscapes that first inspired him as a young man. Ruscha has now worked in California for more than 50 years, and this exhibition celebrates his long commitment to exploring the American West as both romantic concept and modern reality.

About the Artist
Renowned artist Ed Ruscha was born in Nebraska in 1937, grew up in Oklahoma, and has lived and worked in Southern California since the late 1950s. Beginning in 1956, road trips across the American Southwest furnished a conceptual trove of themes and motifs that he mined throughout his career. The everyday landscapes of the West, especially as experienced from the automobile—gas stations, billboards, building facades, parking lots, and long stretches of roadway—are the primary motifs of his often deadpan and instantly recognizable paintings and works on paper, as well as his influential artist books.

deyoungmuseum.org \ #EdRuscha \ @deyoungmuseum

Exhibition Organization
Presenting Sponsor: Phyllis C. Wattis Fund for Exhibitions. Curator’s Circle: Lisa and Douglas Goldman Fund, and The Harris Family. Supporter’s Circle: Mr. David Fraze and Mr. Gary Loeb, Shelby and Frederick Gans, Peggy and Richard Greenfield, and Arlene Schnitzer and Jordan Schnitzer. This project is supported in part by an award from the National Endowment for the Arts. The catalogue is published with the assistance of the Andrew W. Mellon Foundation Endowment for Publications and Gagosian Gallery. The exhibition is supported by an indemnity from the Federal Council on the Arts and the Humanities.

Visiting \ de Young
Golden Gate Park, 50 Hagiwara Tea Garden Drive, San Francisco Open 9:30 a.m.– 5:15 p.m. Tuesdays– Sundays. Open select holidays; closed most Mondays.

For adults, tickets start at $22 and include general admission; discounts are available for seniors, students, and youths. Members and children 5 and under are free. Prices subject to change.

Published by the University of California Press and featuring essays by Karin Breuer and D.J. Waldie, plus a fascinating interview with the artist conducted by Kerry Brougher, this stunning catalogue, produced in close collaboration with the Ruscha studio, offers the first full exploration of the painter’s lifelong fascination with the romantic concept and modern reality of the evolving American West. Hardcover, 256 pages.

About the Fine Arts Museums of San Francisco
The Fine Arts Museums of San Francisco, comprising the de Young Museum in Golden Gate Park and the Legion of Honor in Lincoln Park, is the largest public arts institution in San Francisco.

The de Young originated from the 1894 California Midwinter International Exposition and became the Memorial Museum. Thirty years later, it was renamed in honor of Michael H. de Young, a longtime champion of the museum. The present copper-clad landmark building, designed by Herzog and de Meuron, opened in October 2005. It showcases the institution’s significant collections of American painting, sculpture, and decorative arts from the 17th to the 21st centuries; art from Africa, Oceania, and the Americas; costume and textile arts; and international modern and contemporary art.

The Legion of Honor was inspired by the French pavilion at San Francisco’s Panama Pacific International Exposition of 1915, which was a replica of the Palais de la Légion d’Honneur in Paris. The museum opened in 1924 in the Beaux Arts–style building designed by George Applegarth on a bluff overlooking the Golden Gate Bridge. Its holdings span 4,000 years and include European painting, sculpture, and decorative arts; ancient art from the Mediterranean basin; and the largest collection of works on paper in the American West.

Media Contacts
Miriam Newcomer \ mnewcomer@famsf.org \ 415.750.3554

Francisco Rosas \ frosas@famsf.org \ 415.750.8906