The popularity of Jules Chéret's images of attractive young women--cherettes, as they became known--led to unlawful thefts of countless posters from public display. To help meet the demand, Chéret funneled a portion of his editions directly into the print trade and made smaller versions of certain posters available for sale to aficionados. Other reduced prints, such as this advertisement for a popular medicinal bitter made from quinine, were folded into subscribers' editions of the weekly magazine Courrier Français . The distribution of miniature posters through the mass media was mutually beneficial for graphic designers, advertisers, and poster lovers. While providing an added source of income for artists and feeding the demand from collectors, they spread commercial messages from the streets of Paris into the homes of potential consumers.