Today we’re launching refreshed websites for the de Young and Legion of Honor.
What is a “refresh” exactly? In our case, we focused on three specific aspects of our websites: opportunities to tell richer stories about what’s happening at the de Young and Legion of Honor, a new visual design, and a clearer focus on the unique personalities of our two museums.
Our first goal was to create a better platform for telling interesting stories about our work at the museums. These institutions are busy places, and more of what happens here—projects in our conservation departments, or news about our latest acquisitions—can now be highlighted on the new websites. We have better capabilities to display videos, places to share voices from both inside and outside the museums, and opportunities to learn more about the artists featured in our exhibitions. There are also areas to dig more deeply into institutional initiatives, or to discover special programming.